The Club has a well-established reputation as a world-leader in customer experience and wagering technology. For example its first mobile device, the Customer Input Terminal, was introduced as early as 1988, while in 2014 the Club was the first racing organisation in the world to use advanced odds calculation technology, originally developed for high-speed securities trading, in its horse race pool betting products.
Today some 90% of the Club’s wagering is via online and mobile channels. This is supported by rich data analysis and live racing and football streaming. The vast majority of racing information, including broadcast programming, is produced in-house, offering customers some of the most comprehensive data analysis anywhere.
Through a data-driven approach, the Club is developing an integrated 360-degree understanding of customer needs, with data unified on a single platform. This is facilitating the design of the end-to-end customer experience across online and offline channels (racecourses and Off-course Betting Branches).
