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KeySteps@JC Hubs expand to five districts, bridging the poverty divide through holistic support for disadvantaged children and families

04/11/2024

Early childhood is a formative stage in any child’s development. Yet young children from disadvantaged backgrounds often lack the opportunity to explore, grow and develop and so achieve their full potential. This not only affects their healthy growth, but can also perpetuate intergenerational poverty over the longer term.

To address these needs, the Club’s Charities Trust launched KeySteps@JC. Utilising a holistic approach, it brings together the health, education, and welfare sectors to create a stimulating, educational and child-friendly environment for underprivileged children aged six and below.

A key feature is the establishment of KeySteps@JC Hubs, which have now been expanded to five districts with high child poverty rates, namely Kowloon City, Sham Shui Po, Sha Tin, Tuen Mun and Yuen Long. These first-of-their-kind community centres provide a platform for extended learning and a community network supporting young children, parents and schools.

Today (11 April) five KeySteps@JC Hubs were officially opened. Officiating were Cheuk Wing-hing, Deputy Chief Secretary for Administration of HKSAR Government, Club Chairman Michael Lee and Kenneth Fok, Member of the Legislative Council of the HKSAR and Convener of the Advisory Committee of KeySteps@JC.

Speaking at the ceremony, Club Chairman Michael Lee said the Club is committed to providing equal learning opportunities for people of different backgrounds and abilities. Through multi-sector collaboration and innovative methodologies, KeySteps Hubs provide well-equipped community spaces to promote healthy, whole-person growth of underprivileged children. Utilising data analytics they also develop and provide training to teachers and parents and support for families.

Since its launch in 2017, KeySteps@JC has been providing holistic support to underprivileged young children in 32 kindergartens in Sham Shui Po and Yuen Long districts. The project expanded its service to Kowloon City, Sha Tin and Tuen Mun districts in 2022. The new phase of the project aims to benefit more than 70,000 children and their parents, as well as about 280 schools by 2027. The project will also serve as a model for the sector and provide reference for policy planning on child development.

The Club’s support for KeySteps@JC, like all its charity donations, is made possible by its unique integrated business model through which racing and wagering generate tax contributions, charity support and employment opportunities for the community.

The Hong Kong Jockey Club
Founded in 1884, The Hong Kong Jockey Club is a world-class racing club that acts continuously for the betterment of our society. The Club has a unique integrated business model, comprising racing and racecourse entertainment, a membership club, responsible sports wagering and lottery, and charities and community contribution. Through this model, the Club generates economic and social value for the community and supports the HKSAR Government in combatting illegal gambling. In 2022/23, the Club returned a total of HK$35.9 billion to the community. This included HK$28.6 billion to the HKSAR Government in duty, profits tax and Lotteries Fund contributions and HK$7.3 billion in approved charity donations.  The Club is Hong Kong's largest single taxpayer and one of the city’s major employers. Its Charities Trust is one of the world’s top ten charity donors.


Picture 1:
Cheuk Wing-hing, Deputy Chief Secretary for Administration of the HKSAR Government (back row, centre), Club Chairman Michael Lee (back row, left) and Kenneth Fok, Legislative Council Member of the HKSAR and Convener of the Advisory Committee of KeySteps@JC (back row, right) at the opening ceremony of the KeySteps@JC hubs.


Picture 2:
Club Chairman Michael Lee speaks at the opening ceremony.


Picture 3:
A child welcomes guests to the KeySteps@JC Hub


Picture 4:
Photos 4/5: KeySteps@JC Hubs provide a free play environment for children while inspiring positive interactions between caregivers and children and building a child-friendly community.


Picture 5: