World-Class Technology

The Club has a well-established reputation as a world-leader in customer experience and wagering technology. For example its first mobile device, the Customer Input Terminal, was introduced as early as 1988, while in 2014 the Club was the first racing organisation in the world to use advanced odds calculation technology, originally developed for high-speed securities trading, in its horse race pool betting products.

Today some 90% of the Club’s wagering is via online and mobile channels. This is supported by rich data analysis and live racing and football streaming. The vast majority of racing information, including broadcast programming, is produced in-house, offering customers some of the most comprehensive data analysis anywhere.

Under its Smart Platform 2.0 strategy, the Club is digitally integrating the customer journey across all three wagering channels, providing greater convenience and a more personalised customer experience. Meanwhile its Customer Information and Wagering System is transforming the Club’s ability to roll out new products and services.