The Club has a well-established reputation as a world-leader in customer experience and wagering technology. For example its first mobile device, the Customer Input Terminal, was introduced as early as 1988, while in 2014 the Club was the first racing organisation in the world to use advanced odds calculation technology, originally developed for high-speed securities trading, in its horse race pool betting products.
Today some 80% of the Club’s wagering is via online and mobile channels. This is supported by rich data analysis via the Club’s Racing Touch app and live racing and football streaming on its HKJC TV app. The vast majority of racing information, including broadcast programming, is produced in-house, offering customers some of the most comprehensive data analysis anywhere.
Under its Smart Channel 2.0 strategy, the Club is now digitalising the entire customer journey with the aim of providing a seamless and personalised customer wagering experience. Meanwhile its Customer Information and Wagering System, currently under development, will transform the Club’s ability to roll out new products and services.